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Negril: Seven Mile Beach and Sunsets at Rick’s Cafe

Negril is well known for beach time and its west-coast sunset atmosphere.

Negril is well known for beach time and its west-coast sunset atmosphere. If you are based around Ocho Rios, a day trip can give you a taste of a different Jamaica coastline without changing hotels.

RCM guide and a guest smiling together

Make a Day of Negril

RCM’s itinerary lists transportation, Seven Mile Beach, a Margaritaville stop, Rick’s Cafe at sunset, viewing of cliff diving and refreshments. It is a long day, but the itinerary offers a shift from beach relaxation to sunset energy.

Beach Time or Sunset Views?

Clarify whether the package is private, how the pricing changes with group size and when the return drive begins. Watching cliff divers is not the same as participating; always follow venue safety rules and do not treat jumping as an expected part of the tour.

Making the Long Drive to Negril Worth It

Negril is on Jamaica’s far west coast, so this is a full day that runs from 8:30am until after sunset. The reward is a completely different coastline: the long stretch of Seven Mile Beach in the afternoon and the famous sunset at Rick’s Cafe in the evening.

Pricing works differently from most RCM excursions. A private trip for one to three people starts at a flat $280 total, while groups of four or more pay from $70 per person, so this outing can be great value for families and friend groups. Since you’ll be back late, plan a slow next morning, ideally over a classic Jamaican breakfast of ackee and saltfish. If you want west-side scenery with less time on the road, ask about the Martha Brae rafting or Luminous Lagoon outings instead.

  • Best for: beach lovers, sunset chasers and groups of four or more
  • Plan around it: a lazy morning the day after
  • Worth asking: what time to expect your drop-off back at your hotel

Good to Know Before You Go

Timing, what’s included and current rates for this outing are on the Negril Rick’s Cafe Day Trip tour page. Because pickup location and group size can change the plan, we’ll confirm the details with you before anything is booked.

A Few Things Worth Bringing

Pack beach essentials, a change of clothes and something comfortable for the ride home.

Tell us your dates and where you’re staying, and we’ll help you plan an irie day. Email Rocky whenever you’re ready.